The brand.

Your/your client’s most valuable asset – and arguably most of it’s intangible.

Yes it’s nice to have a whizzy logo, stylish colour scheme and edgy visuals. But the intangible stuff is what interests me most; the feel, the personality… the x factor that marks the difference between a brand that captures the attention and the imagination – and one that makes you think ‘so what?’

Most of that comes down to how the brand differentiates itself; what it has to say. And how it says it.

Just as an actor gets into character, I adopt the persona and voice of the brand, absorbing the brand proposition and promise(s), and ‘perform’ them consistently and engagingly across each communication.

Well, that’s how I look at it.

Some people just call it Tone Of Voice.


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