I’ve employed Ian Hoyle on a number of freelance projects whilst Creative Director of The Response Team, Stripped Creative and TheAgency.

Being originally a copywriter myself, I’m very picky about the writers I work with. It’s testament to Ian’s abilities that I’ve used him regularly over the last five years – in fact he’s the only writer that I’ve used this consistently.

Ian has a very natural talent for capturing the voice of a brand. He writes persuasive copy that is never boring or over-indulgent. Just bang on brief and highly engaging. Ian is also very strong conceptually. So you don’t just get a writer, you get a writer with good ideas. That’s a rare talent.

I’ve given him briefs for clients ranging from market-leading financial services companies to charities. So whether it’s corporate, caring or somewhere in between, he’ll hit the mark every time.

Above and beyond Ian’s undoubted writing skills, his attention to detail, enthusiasm and personality make him great to work with too. In summary I’d have no hesitation in recommending Ian to any organisation or agency.

Rajnish Razdan, Executive Creative Director, theagency.


Ian demonstrates a natural ability, the pace and flow of his copy always proving easy to read while still being persuasive.

What’s more, he can adapt his style effortlessly from the light-hearted to the more serious approach, depending on the audience. Conceptually, Ian will always deliver a raft of ideas, and is passionate about his output, defending his work where appropriate.

In short, Ian has been a valuable member of the team – enthusiastic, reliable and willing to go the extra mile to get the job done. He’s also popular with his peers and is very sociable.

All in all, I believe that Ian would be an asset to any agency.

Mark Attrill, former Creative Director of DMP (now Head of Digital Copy, Digital and Direct Communications Ltd).

We love it Ian. Really nice to read, fun but getting the right message across.

And you really got the tone nailed – informative but not too serious and selling without being too sales-y. It’s really made an enormous difference.

Dan Lane, Creative Director, Skylounge House of Animation.


Basically, you are a freelance asset we would have difficulty replacing should you go to jobsville.

Your copy’s on the nose and you pull ideas out of the bag that help us win pitches, so we want to guarantee you a number of days each month. And if you could get all the agencies you work for to do the same – we’d all be on to a winner!’

Craig Matthews, Director, Bright Light Communications.


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